A website owner always wants to do everything they could for their website to convert visitors into potential customers. However, in the excitement of doing things, they might end up doing too much or too less without maintaining a balance. It is important to sustain the balance between the elements of the website. The website should be elegant, purposeful and directed towards the group of users.
When it comes to making websites, there can be plenty of mistakes made. There are few common mistakes that all the designers tend to make, let’s see what they are and how to fix them:
When it comes to making websites, there can be plenty of mistakes made. There are few common mistakes that all the designers tend to make, let’s see what they are and how to fix them:
Lack of direction and no focus:
We’ve all been to websites that are confusing and in frazzled state. A website should be something that will help the person who lands on the website to determine in a matter of seconds whether he is going to be helped or not. However, this depends on the purposeful design of the website and an understanding of who the customers really are.
Hence the focus should be to build a site that can communicate the business in a simple manner and is easy to access by the targeted users. When in doubt, try highlighting one element of the business and do it well.
Focusing more on the company and not the user:
It’s a turn off for most to land on the website that only talks about itself, at least at first. The first thing users want to know is, if the website can help them achieve what they are looking for. Hence, once they have determined that they website can help them reach where their problem can be solved, they’ll start looking deeper into the company. However, this need to be done strategically to make sure the company is not bragging.
The best way to do so is to make sure that the users are correctly directed towards what they are looking for and by adjusting the copy in a systematic manner. Also include testimonials and other forms of social proof to let the users know that the company is genuine and have been approved by others as well.
Driving people off the site:
Links to other sites is good, and sharing information from other businesses also means they would do the same. However, linking off of the site too often is not good, it might lead the customers to get distracted and not return.
In such cases, make sure to have outside links to open in a new window, so no matter what the website stays in the background.
Avoid these mistakes and gain popularity of the website and increased revenue.
View more information on Website Ontwikkeling Specialist, Outsource Website Ontwikkeling India and Magento Expert. This expertise of author has really been appreciated by viewers.
We’ve all been to websites that are confusing and in frazzled state. A website should be something that will help the person who lands on the website to determine in a matter of seconds whether he is going to be helped or not. However, this depends on the purposeful design of the website and an understanding of who the customers really are.
Hence the focus should be to build a site that can communicate the business in a simple manner and is easy to access by the targeted users. When in doubt, try highlighting one element of the business and do it well.
Focusing more on the company and not the user:
It’s a turn off for most to land on the website that only talks about itself, at least at first. The first thing users want to know is, if the website can help them achieve what they are looking for. Hence, once they have determined that they website can help them reach where their problem can be solved, they’ll start looking deeper into the company. However, this need to be done strategically to make sure the company is not bragging.
The best way to do so is to make sure that the users are correctly directed towards what they are looking for and by adjusting the copy in a systematic manner. Also include testimonials and other forms of social proof to let the users know that the company is genuine and have been approved by others as well.
Driving people off the site:
Links to other sites is good, and sharing information from other businesses also means they would do the same. However, linking off of the site too often is not good, it might lead the customers to get distracted and not return.
In such cases, make sure to have outside links to open in a new window, so no matter what the website stays in the background.
Avoid these mistakes and gain popularity of the website and increased revenue.
View more information on Website Ontwikkeling Specialist, Outsource Website Ontwikkeling India and Magento Expert. This expertise of author has really been appreciated by viewers.